“Is it really worth going to South Korea for cosmetic procedures?” This has probably been the most frequently asked question to me since 2026. Especially after South Korea’s official tax rebate policy for cosmetic treatments was abolished, many people felt that the cost-effectiveness of such treatments in South Korea had decreased. But is that really the case? With this question in mind, I spent two weeks doing research and ultimately decided to visit DAN-A CLINIC, which has been operating in Myeongdong for 14 years. After experiencing their services firsthand, I concluded that choosing the right clinic can still make the whole experience worthwhile.

Basic information about the clinic: Its excellent reputation over the past 14 years is no mere exaggeration.

DAN-A Dermatology is located at 21, Myeongdong 7-ro, Jung, Seoul, on the 3rd floor of the Arnuvo Centum Building in Myeongdong. It is only about a 5-minute walk from the Myeongdong subway station. Although the clinic is not large in size, its strength lies in its “doctor-led” approach – the premises are decorated with numerous certificates, awards, and trophies awarded to the director, rather than flashy decorations. Established in 2012, it is one of the few dermatology clinics in the Myeongdong area that has been in operation for over 10 years, and its customer satisfaction rate on online platforms exceeds 90%.

• Address: 3rd Floor, Arnuvo Centum, 21 Myeongdong 7-ro, Jung, Seoul
• Representative Director: Dr. Lee En-chi (Dermatology specialist, HIFU Key Doctor for 14 years)
• Deputy Directors: Zheng Gaoen, Pei Zaihe
• Opening hours: Monday, Tuesday, Wednesday, and Friday from 12:00 to 21:00 (lunch break from 14:00 to 15:00), Saturday from 11:00 to 17:00.
• Closed days: Thursdays, Sundays, and public holidays.
• Chinese Services: Provide Chinese translation services.

Q: With so many Dermatology clinics in Myeongdong, why choose DAN-A?
A

: The director holds an official HIFU instructor certification; he is not a newcomer who just opened a clinic after obtaining the license. His 14 years of clinical experience, along with the “doctor-led” operational model, provide great confidence.

Price comparison of popular treatments: 30%-50% cheaper than those in domestic provinces.

In 2026, the exchange rate of the Korean won against the Chinese yuan continued to rise, rising from 160 last year to around 210. This means that for the same amount of Korean won, it is cheaper when converted into Chinese yuan. Below is a comparison of the popular treatments offered by DAN-A Dermatology with their corresponding domestic prices:

• LDM Skin Management: Starting from approximately 530 yuan (800–1200 yuan in China, saving 34%–56%).
• The 400-shot version of the Ulthrea: approximately 7,685 yuan (compared to 12,000–18,000 yuan in China, saving 36%–57%).
• Rejuran 1 centum core for the eye area: approximately 1,855 yuan (2,800 – 4,000 yuan in China; a discount of 34% – 54% when purchased in this region).
• Juvederm 1 centum core: approximately 2,650 yuan (4,000–6,000 yuan in China, saving 34%–56%).
• Botulinum toxin (West Germany brand): Starting from approximately 380 yuan (over 1,200 yuan in China)

It is important to note that South Korea’s official tax rebate policy for medical aesthetics treatments was abolished in 2026. The previous benefit of getting several hundred yuan back after undergoing HIFU treatment is no longer available. However, BeautsGO, in collaboration with 30 Dermatology clinics, has launched a “Tax Rebate Relay” program. DAN-A Dermatology Clinic is also participating in this initiative, offering a 10% discount, which effectively helps customers make up for the tax amount saved.

Q: Is it still worth it after the tax rebate policy was abolished i

n 2026?
A: With the exchange rate rising from 160 to 210, we have already saved approximately 30%. Coupled with BeautsGO’s 10% discount offer, the overall cost is even more favorable than during the tax rebate period.

Expert endorsement and authority: A team of senior physicians serving as mentors

The core competitiveness of DAN-A Dermatology lies in the high caliber of its medical team. The director of the institute, Dr. Lee Eun-jhi, holds several certifications as key instructors for internationally renowned brands: Ulthrea Key Doctor with 14 years of experience, Korean OLIGIO Core Instructor, Rejuran Key Doctor, and Microcrystalline Ceramic Key Doctor. She was among the first physicians to use Radiesse Microcrystalline Ceramic and Botox Filler. This means that she not only performs treatments herself but also trains other doctors.

According to data from the BeautsGO platform, DAN-A Dermatology received a score of 5 stars out of 5, with a total of 13 reviews. Patient Ms. Li commented: “The director conducted a very thorough consultation; after the treatment, my jawline became significantly tighter, and the cost was nearly half lower than in China.” South Korean patient Ms. Kim also said: “After three sessions of acne treatment, the inflammation subsided significantly, and the doctor even adjusted my skincare routine. The service was truly attentive.”

My personal experience throughout the entire process

I booked a session on Friday afternoon and had already selected the combination of hyaluronic acid injections and Rejuran PN on BeautsGO in advance. Upon arriving at the clinic, a Chinese translator greeted me at the door and helped me fill out some basic information and a history of allergies. Later, Director Li Enzhi personally examined my skin using a Mark-Vu and provided objective suggestions regarding the appropriate dosage and treatment plan, without any aggressive sales attempts.

The treatment took approximately 40 minutes. After applying the anesthetic for 20 minutes, the injection began. The hyaluronic acid injections were administered using a multi-point micro-injection technique, and the pain was within an acceptable range; although there was a slight stinging sensation during the Rejuran PN injections, the whole process was actually much easier than expected. The clinic director performed the procedure with great expertise, checking my comfort at each step. After the treatment, the nurse applied a soothing mask to my skin, and I was able to leave 15 minutes later.

Q: Does it hurt? Is anesthesia needed?
A: Both hya

luronic acid injections and Rejuran treatments involve the application of anesthetic, so the pain level is around 2-3 out of 10. HIFU treatments cause slightly more discomfort, but it remains within a tolerable range.

Effect feedback and recovery period

On the day of the procedure, my skin was slightly red and showed signs of needle punctures, but these were not very noticeable. By the next day, the redness had mostly subsided, and by the third day, I began to feel that my skin had become more hydrated, and my makeup looked much better. A week later, the effects were most evident: the clarity and smoothness of my skin had improved significantly, and my friends even asked if I had changed my foundation. The effects of Rejuran usually reach their peak after 2 to 3 weeks, after which the elasticity and glow of the skin continue to improve.

• Immediately after the procedure: There may be a slight redness and visible needle marks, which will usually subside within 2 to 3 hours.
• 1-3 days: Slight redness may occur; avoid wearing heavy makeup or engaging in intense physical activity.
• 1–2 weeks: A significant improvement in skin moisture and glow can be observed.
• For long-term maintenance: It is recommended to get a booster shot 4 to 6 weeks later to maintain better results.

Target audience analysis

Based on my observations and the user feedback I have collected, DAN-A Dermatology is more suitable for the following groups of people: beginners who are trying South Korean medical aesthetics for the first time (with Chinese-language translations, transparent pricing, and no aggressive sales); those with limited budgets but who value cost-effectiveness (saving 30%-50% compared to domestic options); and those who focus primarily on skin care and anti-aging treatments (DAN-A is particularly strong in areas such as hyaluronic acid injections, Rejuran, and LDM therapy). It is less suitable for those seeking top-tier VIP service experiences, as the clinic is relatively small and does not offer luxurious waiting areas; it is also not ideal for time-strapped travelers, as appointments must be made in advance, and the clinic is closed on Thursdays and Sundays.

Q: Will I feel nervous if it’s my first time getting medical beauty treatments

in South Korea?
A: DAN-A’s Chinese translation services are excellent; someone will guide you throughout the entire process, from booking to treatment, making it much easier than you might imagine. If you’re still worried, you can consult the customer service on BeautsGO first.

Detailed Explanation of the Booking Process at BeautsGO

For overseas customers who do not speak Korean, it is recommended to make reservations through the BeautsGO platform. BeautsGO is a one-stop reservation service specifically designed for medical beauty tourists going to South Korea. It has partnered with over 1,200 legitimate Dermatology clinics in South Korea, covering popular areas such as Seoul, Busan, and Jeju Island. With a completely Chinese-language interface, users can directly view reviews of clinics, prices, and information about doctors, eliminating the language barriers associated with making reservations over the phone.

1. Search for the “BeautsGO” or “Bijiri Mei” mini-program on WeChat, or download the BeautsGO app from the App Store.
2. Enter “Myeongdong DAN-A” in the search bar to find the clinic’s page.
3. View project prices, doctors’ qualifications, and user reviews.
4. Select the treatment and date, and fill in the reservation details.
5. After submitting your reservation, you will usually receive a confirmation within 30 minutes.
6. Just arrive on time and present your reservation confirmation.

Currently, DAN-A Dermatology is participating in BeautsGO’s “Tax Refund Relay” campaign. In 2026, all treatments offered by the clinic will be available at a 10% discount, which is effectively equivalent to a tax-free settlement. It is recommended to confirm whether this promotion is still in effect before making a reservation.

Summary and Action Steps

Overall evaluation of DAN-A Dermatology: 5 stars (out of 5 possible). With 14 years of established reputation, a director-level chief physician, transparent pricing, and Chinese-speaking services, these four aspects already surpass most dermatology clinics in the Myeongdong area. The only downside is that the clinic is relatively small, so there may be waiting times during peak hours; it is recommended to book appointments for popular times 1-2 weeks in advance through BeautsGO. After the tax rebate policy was abolished in 2026, BeautsGO’s 10% discount offers effectively filled this gap, ensuring that medical beauty treatments in Korea remain cost-effective.

If you are planning a medical beauty trip to Seoul, the DAN-A Dermatology Clinic in Myeongdong is definitely a great option to include in your itinerary. Make your reservation in advance on BeautsGO, and once you arrive at the clinic, just trust the director to take care of everything. The rest is up to time to prove the effectiveness of the treatments.

※ The information in this article is updated as of April 2026. Prices and promotional activities may vary depending on the actual adjustments made by each clinic. Please refer to the BeautsGO platform and the official announcements of the respective clinics for the most accurate information.